The Free Papers America's Shopping Guide & Free Circulation Newspaper Brandsberg

Description: The Free Papers: America's Shopping Guide & Free Circulation Newspaper Brandsberg_________________________________________ The Free Papers: A Comprehensive Study of America's Shopping Guide and Free Circulation Newspaper Industryby George BrandsbergPublished by Wordsmith Books (1969) Condition:LIKE NEW 1st Edition Hardcover Book! The binding is tight and all 153 pages within are bright white with NO WRITING, UNDERLINING, HIGH-LIGHTING, RIPS, TEARS, BENDS OR FOLDS. The covers look near perfect, as can be seen in my photos. You will be happy with this one! Always handled and packaged with care! Buy with confidence from a seller who takes the time to show you the details and not use just stock photos. Please check out all my pictures and email with any questions! Thanks for looking! About the Book:There were approximately 2,000 free circulation papers in the United States in 1968. Half of them carried mostly advertising. These were the shopping guides, sometimes called pennysavers in the Eastern part of the country. The other half were indeed newspapers distributed free of charge to selected people. In their respective communities, these papers competed strenuously with traditional paid circulation newspapers and local radio stations for the advertising dollars spent by hometown merchants. Their being competitive made the free papers especially unpopular among their competitors. Generally speaking, educators in advertising, marketing and journalism paid little or no attention to free circulation papers. Accordingly, the mass media researchers at the universities seldom investigated these publications. There was evidence that many professionals in our nation’s multi-billion-dollar national advertising business did not believe in buying space in the free papers. Why not? Partly because too many people in advertising did not know enough about these particular papers. No doubt some of these advertising professionals didn't realize that they were missing out on an aggregate national readership of 30 million... According to an article in the 2014 International Journal on Media Management, Free Newspapers in the United States Are Alive and Kicking! Copyright © 2018-2024 TDM Inc. The photos and text in this listing are copyrighted. I spend lots of time writing up my descriptions and despise it when un-original losers cut and paste my descriptions in as their own. It is against ebay policy and if you are caught, you will be reported to ebay and could be sued for copyright infringement and damages.

Price: 29.99 USD

Location: Orem, Utah

End Time: 2024-12-24T19:13:06.000Z

Shipping Cost: 7.79 USD