Description: Smarketing : How to Achieve Competitive Advantage Through Blended Sales and Marketing, Paperback by Hughes, Tim; Gray, Adam; Whicher, Hugo, ISBN 074948358X, ISBN-13 9780749483586, Like New Used, Free shipping in the US This plain-language guide for professionals in marketing and sales explains how to merge the marketing and sales functions as a complete operating model: the smarketing department. Suggestions are given in the context of today’s business environment, encompassing communication, social media, business-to-business buying, and changes in buyer behavior. After outlining foundations of strategy, people, processes, and stakeholders, th provides guidelines on how to implement changes, from gathering the team through buy-in and compensation. In addition, th offers tips for dealing with common problems and measuring and reporting results. The role of HR is also explored. Th contains chapter-ending questions, bullets, and summary charts, plus b&w photos, screenshots, and graphics. Annotation ©2018 Ringgold, Inc., Portland, OR ()
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Book Title: Smarketing : How to Achieve Competitive Advantage Through Blended
Number of Pages: 248 Pages
Publication Name: Smarketing : How to Achieve Competitive Advantage Through Blended Sales and Marketing
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / General, E-Commerce / Internet Marketing, General, Digital Media / General, Sales & Selling / General
Item Height: 0.6 in
Publication Year: 2018
Type: Textbook
Item Weight: 13.5 Oz
Item Length: 9.2 in
Subject Area: Computers, Technology & Engineering, Business & Economics
Author: Adam Gray, Timothy Hughes, Hugo Whicher
Item Width: 6.2 in
Format: Trade Paperback
