Description: Services Marketing: Integrating Customer Focus Across the Firm is a comprehensive textbook for marketing students. The authors, Dwayne Gremler, Alan Wilson, Valarie Zeithaml, and Mary Jo Bitner, provide an in-depth analysis of marketing strategies and tactics in the services industry. The book covers key topics such as customer experience management, service quality, and customer loyalty. Published by McGraw-Hill Education-Europe in 2012, this paperback book is 264mm high and 197mm wide, with 608 pages. It is suitable for adult learning and university students studying marketing. The book is written in English and offers valuable insights and practical examples for readers to apply in the real world.
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End Time: 2024-10-19T05:10:37.000Z
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Restocking fee: No
Return shipping will be paid by: Buyer
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Subject Area: Marketing
Book Title: Services Marketing : Integrating Customer Focus Across the Firm W
Item Height: 264mm
Item Width: 197mm
Author: Dwayne Gremler, Alan Wilson, Valarie Zeithaml, Mary Jo Bitner
Publication Name: Services Marketing: Integrating Customer Focus Across the Firm
Format: Paperback
Language: English
Publisher: Mcgraw-Hill Education-Europe
Subject: Marketing
Publication Year: 2012
Type: Textbook
Item Weight: 1g
Number of Pages: 608 Pages
