Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Search Engine MarketingISBN13:9780071597333ISBN10:0071597336Author:Ramos, Andreas (Author), Cota, Stephanie (Author)Description:Publisher's Note: Products Purchased From Third Party Sellers Are Not Guaranteed By The Publisher For Quality, Authenticity, Or Access To Any Online Entitlements Included With The Product Revolutionize Your Internet Marketingleverage Today's Internet Marketing Strategies To Reach Customers, Increase Sales, And Establish Performance-Based Marketing In Your Organization Search Engine Marketing Explains How To Use Web Analytics, Key Performance Indicators (Kpis), Search Engine Optimization (Seo), And Search Marketing-The Critical Tools For Success Multichannel Marketing, Which Uses Radio, Tv, And Print To Broadcast Your Message, Is Also Covered The Book Includes Revealing Interviews With Industry Experts As Well As Valuable Tips On Vendor Selection Implement An Effective, Integrated Marketing Program For Your Business With Help From This Definitive Guide Track And Measure Both Digital And Traditional Marketing With Analyticsdefine And Use Kpis To Manage Campaigns And Channels For Maximum Profitability Employ Seo Strategies To Increase Leads, Conversions, And Salesunderstand How Website Architecture, Keywords, Tags, And Sitemaps Affect Search Resultsuse Ppc To Place Ads In Search Engines, Radio, Tv, And Newspapersget Hands-On Strategies For Maximizing Google Analytics And Google Adwords Based On Real-World Case Studies And Interviews With Experts At Google, Yahoo!, Microsoft, And Other Top Search Engine Companies, This Book Reveals How To Exploit Technical Web Marketing Tools To Reach Customers And Increase Sales Binding:Paperback, PaperbackPublisher:McGraw-Hill EducationPublication Date:2008-09-01Weight:1.06 lbsDimensions:0.63'' H x 9.18'' L x 7.28'' WNumber of Pages:267Language:English
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Book Title: Search Engine Marketing
Item Length: 9in
Item Height: 0.6in
Item Width: 7.3in
Author: Andreas RAmos, Stephanie Cota
Publication Name: Search Engine Marketing
Format: Trade Paperback
Language: English
Publisher: Mcgraw-Hill Education
Publication Year: 2008
Type: Textbook
Item Weight: 16.8 Oz
Number of Pages: 288 Pages
