Corporate Culture: The Ultimate Strategic Asset

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Corporate Culture: The Ultimate Strategic AssetISBN13:9780804763646ISBN10:080476364XAuthor:Flamholtz, Eric (Author), Randle, Yvonne (Author)Description:Organizational Culture Is A Quiet, But Driving, Influence On Our Perception Of A Company, Whether As A Consumer Or As An Employee For Instance, We Know Southwest Airlines As Laid Back And Friendly We Think Of Google As Innovative To Almost Every Well-Known Company We Can Assign A Character It Is Now Well Recognized That Corporate Culture Has A Significant Impact On Organizational Health And Performance Yet, The Concept Of Corporate Culture And Culture Management Is Too Often Tantalizingly Elusive In This Book, Flamholtz And Randle Define Culture, Identifying And Explaining The Five Key Dimensions That Determine It: A Customer Orientation; A People Orientation; A Process Orientation; Strong Standards Of Performance And Accountability; Innovation And Openness To Change They Explain Why Culture Is A Critical Factor In Organizational Success And Failure--A Key Determinant Of Financial Performance Then, They Provide A Theoretically Sound, Highly Practical, And Field-Tested Method For Managing Corporate Culture--Presenting A Set Of International And Domestic Cases That Show How Actual Companies Have Leveraged Culture As The Ultimate Source Of Sustainable Competitive Advantage In Addition To Well-Known Companies Such As Starbucks, Ritz-Carlton, American Express, Ibm, And Toyota, The Text Presents Lesser Known Culture Stars, Such As Smartmatic And Infogix While Other Titles On Culture Have Focused Too Heavily On The Organization As A Psychological Being, Or On Academic Studies Of Culture As A Business Lever, Corporate Culture Draws On Empirics To Present A Go-To, Must-Read Guide For Leveraging Corporate Culture As A Source Of Competitive Advantage And As A Means Of Impacting The Bottom Line Binding:Hardcover, HardcoverPublisher:STANFORD BUSINESS BOOKSPublication Date:2011-04-08Weight:1.07 lbsDimensions:0.79'' H x 9.27'' L x 6.36'' WNumber of Pages:244Language:English

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Location: USA

End Time: 2024-12-19T14:42:00.000Z

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